BOE’s automotive display subsidiary BOEVX unveiled the latest developments in its automotive display business at the K-Display Business Forum held on July 22. The presentation was delivered by Tae-kyu Park, Director of the BOE Korea Development Institute, who outlined BOEVX’s business strategy and product supply status, focusing on ongoing projects with BMW, Volkswagen, Hyundai Motor, and Chinese automakers.
BOEVX company overview and automotive display business history (Source: BOEVX)
BOEVX has established a comprehensive automotive display portfolio spanning LCD, Mini-LED LCD, OLED, Micro LED, and dimming glass. The company explained that it combines BOE’s panel manufacturing capabilities with BOEVX’s module and system technologies to provide customized panel, module, and system solutions tailored to the requirements of individual automakers.
The BMW Panoramic HUD incorporates three display panels supplied by BOEVX: one 12.98-inch panel and two 12.03-inch panels. The three panels are connected to create a panoramic information display extending across the lower section of the windshield.
BOEVX also stated that it is supplying Volkswagen with an approximately 14.96-inch dual-display product that integrates the central information display and the passenger display. The company is also working on a 44.8-inch pillar-to-pillar display project for a Chinese automaker.
Regarding Hyundai Motor, BOEVX introduced a 17-inch display project and a Mini-LED application for the upcoming Avante, known as the Elantra in overseas markets, noting that it is participating in the related projects.
The company also explained that an approximately 50-inch AR-HUD is scheduled to be offered as an option on a vehicle planned for launch in Korea.
BOEVX is also supplying or jointly developing rear-seat displays, dual-view displays, and narrow-bezel displays with automakers. The company said it is actively responding to growing in-vehicle entertainment demand driven by the increasing adoption of rear-seat and passenger displays.
On the technology front, BOEVX is concurrently developing next-generation products, including Ultra Black LCD, under-display camera-based driver monitoring systems, tandem OLED, free-form OLED, privacy mode, and Micro LED. In particular, the company aims to achieve tangible results with its OLED-based under-display driver monitoring system around 2027, while its Micro LED development is focused primarily on panoramic head-up displays and transparent displays.
Based on its module production facilities in China and Vietnam, BOEVX plans to expand cooperation with global automakers while addressing customers’ growing demand for supply chain diversification.
Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)
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