Chinese functional optical film specialist Bready participated in K-Display 2026, showcasing quantum dot optical films for display applications, including an SQD (Super Quantum Dot) sheet supplied for TCL products. Through commercial products and sheet samples, Bready highlighted its quantum dot material technology designed to enhance the color reproduction performance of premium LCDs.
Bready exhibition booth at K-Display 2026. (Source: UBI Research)
SQD is a technology that uses quantum dots to improve color purity and expand the color gamut. It converts part of the light emitted by blue LEDs into red and green light, which is then combined with the remaining blue light to produce wide-color-gamut white light. As it enables rich color reproduction while maintaining high brightness, SQD is well suited for large-screen TVs and premium Mini-LED displays.
The SQD sheet for TCL showcased by BREADY is an optical film consisting of multiple layers, including a quantum dot light-emitting layer and protective layers. Installed within an LCD backlight unit, the film performs the color conversion function. Designed for use with SQD technology in TCL’s premium TVs, the sheet delivers high color purity, a wide color gamut, and strong brightness performance. Through the exhibition, BREADY highlighted both its quantum dot sheet technology for branded consumer products and its mass-production capabilities.
In addition to QD sheets, BREADY offers a broad portfolio of quantum dot films, including low-cadmium, cadmium-free, ultra-thin, and composite products. Its target applications are also expanding beyond TVs to monitors, notebooks, automotive displays, tablets, and AR and VR devices. Ultra-thin products, in particular, can be applied to IT devices and wearable displays that require wide-color-gamut performance within limited internal space.
As demand grows in the premium LCD market for both high brightness and a wide color gamut, BREADY used its TCL SQD sheet exhibit to highlight its competitiveness as a quantum dot material supplier within China’s display supply chain.
Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)
▶2026 Analysis Report on China’s OLED Supply Chain Management
▶China Display Industry Trends Report
※ This article is produced by UBIResearchNet.
Unauthorized reproduction or citation without source attribution is prohibited.
When quoting, please clearly indicate the source (UBIResearchNet) and provide a link.