□ Reaching 5 million units in roughly 4 years since mass production launch… Average annual growth rate of over 320%
□ Innovating ultra-high resolution with ‘Quantum Dot,’ shifting the paradigm of the premium monitor market
□ Partnering with 16 global brands… Focused on expanding the reach of self-emissive monitors
□ Son Dong-il, Head of Business Unit: “Accelerating the technological transition of the monitor market based on QD-OLED’s unrivaled picture quality, quality, and stable production capacity”
QD-OLED for monitors surpassed a cumulative shipment of 5 million units this March, establishing itself as the ‘new normal’ in the premium monitor market.
Samsung Display announced that its QD-OLED for monitors exceeded the 5-million-unit mark in March, approximately four years after the start of mass production. Since successfully mass-producing QD-OLED for the first time in the world in late 2021 and entering the premium monitor market, Samsung Display has led the popularization and technological transition of the self-emissive monitor market, recording an average annual growth rate of over 320% through 2025. Notably, this 5-million-unit milestone was achieved in less than two years since reaching 1 million cumulative units in May 2024, proving once again the rapidly increasing global demand.
QD-OLED is a technology that internalizes ‘Quantum Dots (QD)’—nanometer-sized semiconductor particles that absorb light energy and convert it into specific wavelengths—into the display. Unlike conventional large OLEDs that implement color through a separate color filter, QD-OLED converts light from a blue OLED into red and green light within the QD-emitting layer. The unique optical characteristics of Quantum Dots allow for exceptionally high-purity color expression, resulting in superior color accuracy, color volume, and color luminance. Additionally, thanks to the wide light-scattering properties of Quantum Dots, it offers wide viewing angles and excellent response times, allowing users to enjoy clearer picture quality without motion blur even at the same refresh rate compared to LCDs.
According to global market research firm Omdia, the share of products equipped with self-emissive panels in the premium monitor market priced over $500 (based on revenue) is projected to expand from 22% in 2024 to 41% by 2026. Samsung Display is driving this market growth by collaborating with 20 global customers, including Acer, AOC/Philips, ASUS, Dell, GIGABYTE, HP, Lenovo, MSI, and Samsung Electronics, and has released over 150 types of QD-OLED monitors to expand the market’s reach.
Recently, the company launched a 34-inch 360Hz QD-OLED with a ‘V (Vertical)-Stripe’ pixel structure that enhances text readability and is currently supplying it to global monitor manufacturers. Furthermore, it has developed ‘QuantumBlack™’, a low-reflection and high-strength film that reduces light reflection on monitor screens by 20% compared to previous in-house films while increasing panel hardness to 3H, and applied it to all new QD-OLED monitor products launched this year. ‘Quantum Black’ reduces external light reflection to express more perfect blacks; this black expression adds depth and three-dimensionality to game content by clarifying the boundaries between objects and backgrounds, thereby doubling immersion.
According to Omdia, Samsung Display recorded a 75% market share (based on shipments) in the self-emissive monitor display sector last year. Son Dong-il, Executive Vice President and Head of the Large Display Business at Samsung Display, stated, “The rapid growth and overwhelming market share of QD-OLED stem from its unrivaled picture quality, quality competitiveness, and stable production capacity. We will continue to introduce differentiated technologies and products closely aligned with customers and the market to change the landscape and trends of the monitor market and lead the technological transition.”