□ Samsung Display to participate in K-Display 2026 at COEX in Seoul from July 22 to 24
□ “Big Hole” and vertically expandable slidable OLED concepts open new possibilities for future vehicle interiors
□ OLED smartphone experiences enhanced by wide color gamut, high brightness and advanced privacy features
□ Humanoid displays and OLED companion AI toys demonstrate the potential of displays as the face and interface of AI
□ Three new products highlight premium IT and gaming capabilities: next-generation tandem OLED, ultra-slim OLED and 4K 360Hz QD-OLED
Samsung Display will participate in K-Display 2026, the Korea Display Exhibition, taking place at COEX in Seoul from July 22 to 24 under the theme “Beyond Screens, into Intelligent Display.”
At this year’s exhibition, Samsung Display will unveil its advanced form-factor technologies designed to enable greater freedom in vehicle interior design. Highlights include a multi-hole display created using HIAA, or Hole in Active Area, technology and a vertically expandable slidable OLED developed for use as a Center Information Display, or CID.
The exhibition will also feature a range of AI edge concepts that demonstrate how displays can expand when integrated with artificial intelligence. These include a display designed for humanoid robots and an OLED Companion AI Toy equipped with a circular OLED. Visitors will also be able to explore the latest notebook and monitor technologies showcasing the gaming performance of OLED and QD-OLED.
□ From a “Big Hole” to a Vertical Slidable Display: Greater Freedom for Future Vehicle Interiors
Samsung Display will present a range of automotive display concepts built around its latest form-factor technologies, which are designed to maximize flexibility in vehicle interior design.
For the first time, the company will unveil a prototype center fascia featuring its HIAA technology. The display incorporates an 80-millimeter-diameter “Big Hole” directly within the active display area, with a gear selector dial and air-conditioning vent installed inside the opening. By physically integrating essential vehicle components with digital information displayed on the screen, the concept enables a more seamless and cohesive interior design.
“Samsung Display became the first company in the industry to commercialize HIAA technology in 2019 by creating a five-millimeter camera opening within a smartphone display,” a company representative said. “The technology has since advanced to the point where openings measuring 80 or even 100 millimeters can now be realized.”
The representative added that the key to HIAA technology lies in sophisticated thin-film engineering that prevents OLED organic materials around the opening and cut edges from being exposed to moisture and air. Circuit designs optimized for individual signal characteristics are also required to minimize signal distortion and delay while maintaining stable driving performance and uniform image quality around the opening.
The slidable display developed for the CID combines dynamic movement technology with a vertically expandable design. The display remains concealed during normal use and extends upward to a maximum size of 15.5 inches when needed.
Through autonomous-driving content presented on the slidable display, visitors will be able to experience personalized mobility services in which an AI assistant supports schedule management, smart communication and route optimization.
□ True-to-Life Color and Built-In Privacy: Experiencing the Evolution of the OLED Smartphone
Samsung Display will also offer interactive demonstrations that make the advantages of smartphone OLED technology easy to experience. Featured technologies include the wide-color-gamut and high-brightness performance enabled by LEAD 2.0™, Samsung Display’s polarizer-free OLED technology, as well as Flex Chroma Pixel™ and the Flex Magic Pixel™ privacy technology, or FMP.
At the True Color Garden featuring Flex Chroma Pixel, real flowers and plants will be displayed alongside OLED and LCD screens to demonstrate OLED’s vivid and lifelike image quality. Visitors will be able to compare the colors of physical objects with an OLED display capable of reproducing more than 96% of the BT.2020 color gamut while reaching a peak brightness of 3,000 nits, providing an intuitive demonstration of Flex Chroma Pixel’s color performance.
The FMP experience zone, designed to resemble a public space, will introduce the FMP Message Wall for the first time. Screens equipped with FMP and conventional displays will be installed side by side across a single wall, allowing visitors to compare how content appears from an angled viewing position and discover hidden messages visible only under specific viewing conditions.
□ Humanoid Robots, Companion Toys and AI Pendants: Displays Expand into the AI Era
Samsung Display will debut a 6.9-inch OLED display designed for humanoid robots and an OLED Companion AI Toy equipped with a 1.3-inch circular OLED. Both are concept products that demonstrate how displays can evolve into the face and interactive interface of AI-powered devices.
The humanoid display presents the robot’s facial expressions and operating status in a natural way and includes eye-tracking functionality that responds to the viewer’s gaze. The OLED Companion AI Toy is a keyring-style concept that combines a character plush toy with a circular OLED, bringing together the emotional appeal of a companion character and the versatility of a display.
Other concepts on display will include an AI OLED Petbot small enough to fit in a pocket, a necklace-style AI pendant and an OLED Turntable, a speaker-inspired concept designed with a distinctly analog sensibility.
□ From Tandem OLED and Ultra-Slim Designs to 4K 360Hz QD-OLED: The Latest IT Technologies in One Place
Samsung Display will bring together three of its latest IT display technologies in a single showcase. The lineup consists of a 16-inch tandem OLED for laptops that became the first in the world to receive VESA DisplayHDR True Black 1400 certification, a 14-inch ultra-slim tandem OLED for laptops with a peak brightness of 2,000 nits, approximately twice that of its predecessor, and a 31.5-inch QD-OLED monitor panel that is the first in the industry to combine 4K resolution with a 360Hz refresh rate. Visitors will be able to compare the image quality and performance of the three products side by side and experience Samsung Display’s capabilities in premium IT OLED technology.
The gaming zone will offer hands-on opportunities to play games on QD-OLED monitors. Through a reaction-speed challenge and a puzzle game involving murals hidden inside a dark cave, visitors will be able to experience QD-OLED’s fast response time, excellent near-black performance and wide color reproduction.
The company will also operate experience areas developed in collaboration with global game developers including KRAFTON, Pearl Abyss, Cloud Imperium Games and NCSOFT, allowing visitors to evaluate the immersive image quality of OLED and QD-OLED in real gaming environments.
“This exhibition demonstrates how OLED and QD-OLED are moving beyond conventional screens and expanding into smartphones, laptops, monitors, vehicles and AI edge devices,” a Samsung Display representative said. “We will continue to lead the future display market through differentiated products and innovative technologies.”
