OLED and QD-OLED Target China, a Gaming Powerhouse with 700 Million Players

□ Sets up a large exhibition booth of approximately 300 m² at “Bilibili World,” which attracts a total of 400,000 visitors from more than 20 countries

□ Collaborates with Tencent, the world’s largest game company… Offers gaming experiences of the new title “Honor of Kings: World” on smartphones, laptops, and monitors equipped with Samsung OLED and QD-OLED, along with image quality comparisons against LCD

□ Completes booth design in a colosseum-style circular structure based on the background concept of “Honor of Kings: World”

□ Unveils “OBLYX,” an OLED brand for gaming laptops, for the first time… Symbolizing OLED’s perfect black expression and differentiated design competitiveness

□ Strengthens leadership in gaming displays as China’s gaming device market outpaces global growth

Samsung Display will participate in “Bilibili World 2026,” held from July 10 to 12 at the National Exhibition and Convention Center in Shanghai, China, as it targets the Chinese gaming market, which has a massive gaming population of 700 million.

“Bilibili World” is an annual event hosted by Bilibili, China’s leading content platform, since 2017. It has now established itself as a comprehensive ACG exhibition covering animation, comics, and games, representing not only China but Asia as a whole. Last year, the event attracted more than 400,000 visitors from over 20 countries, and this year more than 700 companies are participating, making it the largest edition ever.

Marking its first participation in the exhibition, Samsung Display has opened a large booth of approximately 300 m², featuring an interactive exhibition where visitors can enjoy major Chinese games on around 50 IT devices, including smartphones, laptops, and monitors equipped with Samsung OLED and QD-OLED. The company has also prepared various events for visitors, including demonstrations of OLED and QD-OLED’s low-gray-level detail rendering, response speed, and vivid color characteristics, which are essential for winning games, as well as photo sessions with costume players and a stamp rally.

□ Samsung OLED and QD-OLED meet Tencent’s new title “Honor of Kings: World”… Adding vivid realism to cinematic battle scenes

At “Bilibili World 2026,” Samsung Display has joined hands with Tencent, the world’s largest game company. The entire booth has been designed around the concept of Tencent’s new game “Honor of Kings: World,” while 20 QD-OLED monitors, 12 OLED laptops, and 16 gaming smartphones have been placed throughout the booth, allowing visitors to play “Honor of Kings: World” firsthand and experience differentiated image quality. For this interactive exhibition, Samsung Display collaborated with 12 global customers, including Acer, AOC, ASUS, BenQ, HKC, InnoCN, iQOO, Lenovo, Mechrevo, MSI, Philips, and ViewSonic.

Based on China’s national mobile MOBA game “Honor of Kings,” the open-world action RPG “Honor of Kings: World” is an AAA-grade game with a large-scale production budget and high level of polish, characterized by realistic graphics and cinematic, spectacular battle scenes.

A Samsung Display exhibition representative said, “This booth was designed in a circular structure like a colosseum, inspired by ‘Jixia Square,’ a key setting in ‘Honor of Kings: World.’ Visitors will be able to enjoy the game on OLED and QD-OLED in a space that recreates the game’s setting, delivering a truly lifelike sense of immersion and excitement.”

Samsung Display is also exhibiting LCD products alongside OLED laptops and QD-OLED monitors in the experience zones, allowing visitors to directly compare how differences in display performance affect gaming immersion and win rates.

□ OLED brand for gaming laptops, “OBLYX,” unveiled for the first time at “Bilibili World”

Samsung Display unveiled “OBLYX,” its OLED brand for gaming laptops, for the first time at this exhibition. Inspired by obsidian, a natural volcanic glass known for its deep and perfect black color, “OBLYX” symbolizes OLED’s perfect black image quality, differentiated design competitiveness, and outstanding gaming performance.

Samsung Display plans to actively target the gaming market through its “OBLYX” lineup, which includes various specifications such as screen sizes of 14 inches, 16 inches, and 18 inches, and refresh rates of 120Hz, 165Hz, and 240Hz.

Samsung’s OLED for laptops, based on self-emissive technology, delivers outstanding HDR image quality by realizing deep blacks and a near-infinite contrast ratio through precise pixel-level brightness control. In addition, its ultra-fast 0.2ms response time and high refresh rates enable clear and smooth motion without afterimages even in rapidly changing scenes, while its wide DCI-P3 100% color gamut and excellent color reproduction make in-game scenes more vivid and realistic. This allows gamers to enjoy a more immersive gaming experience, from details in dark scenes to fast-paced action and rich color expression.

□ China’s gaming devices growing faster than the global market… Samsung accelerates its push with OLED and QD-OLED

Through its participation in “Bilibili World 2026,” Samsung Display plans to further accelerate its push into the Chinese gaming market. China’s gaming market is the world’s largest, with approximately 680 million users, and continues to grow on the back of solid demand centered on mobile games and the expansion of high-quality AAA titles.

This market expansion is directly translating into demand for gaming devices. According to global market research firm IDC, the gaming OLED monitor market in China recorded a compound annual growth rate of 378% from 2023 to 2025, far exceeding the global market growth rate of 146% during the same period. In addition, China’s share of sales volume in the global gaming OLED monitor market increased sharply from 6% in 2023 to 24% in 2025.

The same trend is also evident in the gaming OLED laptop market. According to global market research firm Omdia, the gaming OLED laptop market in China recorded a compound annual growth rate of 1,449% from 2023 to 2025, significantly surpassing the global market growth rate of 405%. China’s share of the global market also rose steeply from 4% in 2023 to 38% in 2025.

“As the growth of China’s gaming industry coincides with the spread of high-spec content, demand for differentiated gaming displays is increasing in China,” said Yongwook Jung, Executive Vice President and Head of IT Strategy Marketing Team at Samsung Display. “Through exhibitions such as Bilibili World, we will communicate directly with Chinese gamers while further expanding cooperation with IT customers in Greater China, strengthening our position in the rapidly growing Chinese gaming display market.”