Truly International Holdings logo (Image Source: Truly International Holdings)
China-based Truly International Holdings is a display company with strengths in small- and medium-sized displays and automotive LCDs, with automotive displays, industrial LCDs, smart device panels, and modules as its main business areas. The company produces TFT-LCDs and display modules at its plants in Shanwei, Huizhou, and Renshou, Sichuan Province.
Truly is preparing to invest in an 8.6G TFT-LCD line near its existing 5G TFT-LCD plant in Renshou, Sichuan Province. The initial capacity is planned at 15K sheets per month, with a future expansion plan to 50K sheets per month. While the existing Renshou 5G LCD project was mainly led by local government investment, the 8.6G investment is expected to have a larger share of Truly’s own investment.
The investment is being driven by expanding demand for automotive and industrial LCDs, as well as intensifying competition in the small- and medium-sized LCD market. As automotive displays become larger and multi-display configurations become more common, stable LCD supply capability is becoming increasingly important. At the same time, intensifying price competition in the small- and medium-sized LCD market is creating a need for Truly to expand its product portfolio around automotive, industrial, and IT-use LCDs while strengthening cost competitiveness.
Truly’s 8.6G investment is focused not on ultra-large TVs, but on medium-size applications such as automotive displays, industrial displays, tablets, and notebook PCs. The purpose is to improve production efficiency in the small- and medium-sized LCD business and strengthen responsiveness to high-value-added products, amid a recovery in the LCD market and growing difficulty in meeting delivery schedules for small- and medium-sized LCDs.
Changwook Han, Executive Vice President/Analyst at UBI Research (cwhan@ubiresearch.com)
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